Creating marketing to SELL a product is a great challenge and one we embrace daily, however, getting to actually design the PRODUCT? Well, that’s a welcome and exciting project that BlaseDesign is lucky enough to have courtesy of DudeGirl. Along with graphic tees and embellishments to the casual/yoga lines, we have been hired to create cycling kits for Dude Girl. The latest is a collaboration between Kim, DG’s fearless leader, and me (Aimee Blase) — the Hot Rod Cycling Kit.
The direction from Kim was: HOT ROD. FLAMES… But, with a new take on it. Can I just tell you how much I love working with Dude Girl!? Granted we have worked together for years and years, but, the trust and mutual respect makes for such a pleasant and happy work relationship and you can see it in the end product!
My new take was to simplify and make the flames be almost secondary. I contrasted the organic sweeping curves of the flames with a color-block layout for the pieces. The colors have a bit of a sock-hop, vintage inspiration which I love.
The Hot Rod Kit isn’t for sale yet – it’s being unveiled at INTERBIKE this week – but, get on the email list so that you’ll be notified of all new stuff!
Listening: The Black Keys