hot rod girl

Creating marketing to SELL a product is a great challenge and one we embrace daily, however, getting to actually design the PRODUCT? Well, that’s a welcome and exciting project that BlaseDesign is lucky enough to have courtesy of DudeGirl. Along with graphic tees and embellishments to the casual/yoga lines, we have been hired to create cycling kits for Dude Girl. The latest is a collaboration between Kim, DG’s fearless leader, and me (Aimee Blase) — the Hot Rod Cycling Kit.

The direction from Kim was: HOT ROD. FLAMES… But, with a new take on it. Can I just tell you how much I love working with Dude Girl!? Granted we have worked together for years and years, but,┬áthe┬átrust and mutual respect makes for such a pleasant and happy work relationship and you can see it in the end product!

My new take was to simplify and make the flames be almost secondary. I contrasted the organic sweeping curves of the flames with a color-block layout for the pieces. The colors have a bit of a sock-hop, vintage inspiration which I love.

The Hot Rod Kit isn’t for sale yet – it’s being unveiled at INTERBIKE this week – but, get on the email list so that you’ll be notified of all new stuff!

Listening: The Black Keys

2 Comments to “hot rod girl”

  1. Avatar Comment

    Nice job with the kits – especially how the flame color carries over to and around the collar! We each could have written each others blog posts today! Kim is the best!

  2. Avatar Comment

    Poppy! You are AMAZING!!! and your work for DudeGirl is stunning! thanks for reading and commenting!


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